Digital Marketing Specialist

About Company

Reminiscent of a 16th century Italian Palace, Palazzo Versace Dubai is a Neoclassical masterpiece with subtle traces of Arabian architecture. Featuring a striking entrance, high ceilings, landscaped gardens, and a range of well-crafted Italian furnishings, the hotel is truly symbolic of the Versace lifestyle.
Located in Jaddaf Waterfront, less than 15 minutes away from Dubai International Airport and 8 minutes away from Burj Khalifa and Downtown Dubai, Palazzo Versace Dubai is conveniently located along the shores of the historic Dubai Creek. On arrival one is welcomed by the striking ‘Pietra di Fiume’ design of the iconic Medusa and Greek décor. A walk through the 5-star hotel’s public spaces reveals several exclusive designs and fabrics from Versace, while the lagoon pools and reflection ponds complement the serenity of the lush gardens that surround the hotel – a true luxury retreat for leisure travellers.
Every single piece of furniture and fabric that adorns the hotel’s 215 hotel rooms and suites, and 169 residences, is designed and tailor-made by Versace exclusively for the Palazzo Versace Hotel in Dubai. Each of the hotel’s 8 restaurants and bars is designed to have an al fresco terrace to reflect the heritage of Palazzos, where the internal court was the informal space to meet, dine and enjoy the weather. The three outdoor pools are decorated with mosaic tiles and surrounded by palm trees and flowers. The beautifully landscaped gardens and unobstructed views of the Dubai Creek and skyline, make this luxury hotel an ideal venue for weddings and social events in Dubai.

Job Descriptions

Qualifications and Skills:
Minimum 7-8 years of professional experience as a Digital Marketing Manager (planning, executing, and reporting all kinds of Digital Marketing Activities) in a reputed Digital Marketing Agency.
Master's degree or equivalent in Marketing/Advertising
Sound knowledge of Digital Tracking, Strategy, Digital Tools, KPIs, Reporting, Social Media Content, etc.
Proficient in Google Ads, Social Ads, SEO, Programmatic Buying, Semantic Ads, Native Ads, Influencer Marketing, Social Media Management, Digital PR, Email Marketing, Mobile Ads, etc.
Language Skills:
Proficient in English Language (Spoken & Written). Great communication and presentation skills are mandatory.
Certifications:
Google Black Belt, Google Digital Garage, Facebook Blueprint
Digital Tools Experience (minimum of 6 years’ experience):
Hubspot, Hootsuite, MailChimp, SEMRush, Facebook Ads Manager, Facebook Events Manager, Google Trends, Google Keyword Planner, SimilarWeb, Facebook Audience Insights, Google Ads Manager, Social Bakers, Fanpage Karma, Vaizle, Google Data Studio, Google Analytics, Facebook Analytics, Seoptimer, Minter, Sprout Social
Social Media Content Creation & Management:
Creating social media content banks for all social platforms, including creative copywriting for captions
Replying to all the comments and messages received on social media platforms on daily basis
Creating monthly social media organic performance reports with the help of Sprout Social, Facebook Analytics and Minter
Website CMS:
Creating events and implementing tracking on the table reservation widget’s CMS (SerVme) for new food & beverage offers and ticketed events, and using it for ads to get table reservations
Creating forms and thank you pages on the hotel’s website CMS whenever required, based on the ad strategy
Digital Ads Tracking, Setup & Execution:
Sound Knowledge of setting up and tracking e-commerce purchases, form submissions, calls generated, etc.
End to end Campaign setup, Keyword Research, Competition Analysis, Ad Content Creation, Keywords Optimization
Setting up, executing, and measuring all types of Google Ads, Youtube Ads, Social Ads, Programmatic Ads, Semantic Ads, Native Ads, 3rd Party Banner Ads, Affiliate Marketing Campaigns with 3rd parties based on monthly media plans created by the Associate Director of Marketing.
SEO Coordination:
Coordinating with the SEO agency on monthly objectives and quarterly goals and analysing their reports
Digital Marketing Performance Reports:
Updating weekly Digital Performance Marketing Report excel sheets for all the Digital campaigns
Creating a Monthly Reporting and Analytics PPT to analyze traffic data and effectively leverage them to drive digital program effectiveness.
Digital Transformation & Research Skills:
Strong analytical skills and data-driven thinking
A quick learner with a will to proactively go beyond the brief
Remain up to date with the latest trends and best practices in online marketing and measurements