Director of Marketing & Communication

Director of Marketing & Communication (Full Time)

Crowne Plaza Beijing Lido

Beijing , China

Salary: Negotiable based on experience - CNY (Renminbi)

Vacancies : 1

Date Posted: 28-Aug-2020

About Company

Crowne Plaza Beijing Lido is a luxury hotel that well located to the vibrant Lufthansa Center and Wangjing areas, short distance from the city’s renowned 798 and 751 Art Center, as well as nearby with Universal Business Park where are headquarter office of well-known local and international companies. Easy access to Beijing International Capital Airport, China International Exhibition Center, New China International Exhibition Center and China National Convention Center, also hotel is adjacent to subway Line 10, Line 15 and airport express, which bring you a convenient travel experience.

Job Descriptions

About the Role:
As Director of Marketing & Communication, you will be responsible to initiate, plan and manage the implementation of the company’s marketing strategy to maximize exposure, grow market share and successfully strengthen the company’s position in key feeder markets.

Responsibilities and essential job functions include but are not limited to the following:
Develop annual Public Relations plan with specific goals and budget base on hotel’s strategic marketing plan.  
Focus on digital marketing trend by developing more online channels for hotel advertising.
Maintain social media platforms.
Work closely with F&B / S&M to map out promotional activities to drive hotel revenue.
Ensure hotel’s creative messages and media activities are consistent with the standard.
Data-driven thinking and strong quantitative, analytical, and problem-solving skills, including the ability to turn data and insights into online marketing initiatives.
Copy writing skills to formulate all correspondence related to the sponsorship proposals and negotiations.
Maintains and implements an effective filing & administrative system for all matters related to sponsorship and event organization.
Communicates and liaise with PR agency on the company news and media coverage.
Distributes press releases.
Responsible for company's Exterior and Interior Shoots.
Responsible for print media buying in lieu of the marketing budgets.
Sources effective print media.

At least 3 years similar position capacity in 5-star international hotel.
Good communication skills and ability to interact well with the media.
Ability to lead and motivate team to achieve business goal. Creative and think outside the box.

Skills Required


Compensation & Benefits

  • Negotiable based on experience

Job Detail

  • Job Id
  • Location
  • Poste Date
  • Salary
    Negotiable based on experience - CNY (Renminbi)
  • Total Vacancies
  • Career Level
    Minimum 3 Years Experience
  • Degree
    College Degree in Business, Hospitality, or Related field pr

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